Branding Pack
For enquiries, please contact design@titanpmr.com
Table of contents
About Titan PMR
Titan is the UK's leading PMR system that has transformed the way pharmacies and businesses work, creating new efficiencies and delivering a platform that opens up new opportunities for the future of the industry.
Master brand logo
This is our Titan master brand logo. All other brand activity, like sub-branding is orchestrated from this logo.
Sub Brands
With multiple products and brands we need a strategic approach for keeping things clear and organised for our customers, whilst also future proofing ourself for further product developments.
We will use a ‘branded house’ architecture. In this type of architecture, all brand activity is orchestrated by the master brand. While there may be specific design traits for different sub-brands, they are all centralised under the master brand that owns them - Titan. Good examples of how this approach works are Proton and Fed-Ex.
Titan PMR
Titan PMR and direct apps have a primary colour pallete
White
Use for backgrounds and big bentos.
FFFFFF
R255 G255 B255
C0 M0 Y0 K0
70% Black
Use for sub-headline and bento body copy.
000000
R0 G0 B0
C0 M0 Y0 K100
Black
Use for headline and bento headline copy.
000000
R0 G0 B0
C0 M0 Y0 K100
Titan Blue
Use for print where using our Titan gradient isn’t possible.
(Print use)
2D74FF
C77 M57 Y0 K0
Pantone 2727 C
Titan Gradient
Used sparingly for maximum impact. Use it for illustrations, headlines and sub-product
names.
(Digital use)
Start
2DA7FF
R45 G167 B255
End
2D40FF
R45 G64 B255
Titan Soft Gradient
Used for small bentos in our bento system.
(Digital use)
Start @ 0%
2D74FF
R45 G117 B255
End @ 5%
2D74FF
R45 G117 B255
Titanverse
Titan PMR and direct apps have a primary colour pallete
White
Use for backgrounds and big bentos.
FFFFFF
R255 G255 B255
C0 M0 Y0 K0
70% Black
Use for sub-headline and bento body copy.
000000
R0 G0 B0
C0 M0 Y0 K100
Black
Use for headline and bento headline copy.
000000
R0 G0 B0
C0 M0 Y0 K100
Titanverse Purple
Use for print where using our Titan gradient isn’t possible.
(Print use)
DB5CEE
C8 M61 Y0 K7
Pantone 238 C
Titanverse Gradient
Used sparingly for maximum impact. Use it for illustrations, headlines and sub-product
names.
(Digital use)
Start
EA60CB
R234 G167 B255
End
9E40E3
R45 G64 B255
Titan Soft Gradient
Used for small bentos in our bento system.
(Digital use)
Start @ 0%
B145FF
R45 G117 B255
End @ 20%
B145FF
R45 G117 B255
Typesetting
SF Pro Display - Bold, Medium, Semibold, Regular
